Behavioral Theories for Digitizing Insurance

This presentation will examine how the three most important structures in the brain dictate our behavior with a focus on attention. Attention is important to understand because our world is mediated by technology and holding attention across a medium such as mobile devices is more important than ever. The Elaboration Likelihood Model offers explanations as to how to address attention strategies. Finally, we will discuss how self-determination theory can be deployed using technology to attain a healthy sense of self, promote well-being, and potentially improve the financial performance of insurers.