Behavioral Theories for Digitizing Insurance

A talk by Dorothy L. Andrews
Chief Behavioral Data Scientist, Actuarial and Analytics Consortium

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About this talk

This presentation will examine how the three most important structures in the brain dictate our behavior with a focus on attention. Attention is important to understand because our world is mediated by technology and holding attention across a medium such as mobile devices is more important than ever. The Elaboration Likelihood Model offers explanations as to how to address attention strategies. Finally, we will discuss how self-determination theory can be deployed using technology to attain a healthy sense of self, promote well-being, and potentially improve the financial performance of insurers.

Dorothy L. Andrews

Principal & Chief Behavioral Data Scientist at Actuarial and Analytics Consortium

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